Affiliate Application Overview

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Open a gym backed by proven tools and support. Your CrossFit affiliate application unlocks expert guidance, startup templates, financial tools, and early access to mentorship.

Own Your Impact. Lead With CrossFit.

Affiliating with CrossFit gives you a clear advantage in launching and growing your fitness business. Gain direct access to expert guidance, practical startup resources, proven marketing strategies, and ongoing mentorship tailored specifically for gym owners. Join a powerful global community dedicated to your success, ensuring you have the tools and support you need to thrive from day one.

Unlock the Affiliate Starter Kit When You Pay the Application Fee

Get immediate access to CrossFit’s Starter Kit, packed with business templates, marketing tools, and mentorship to help you plan with confidence. Start building your business plan, exploring marketing strategies, and connecting with mentorship.

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Tools That Help You Succeed

You no longer need your Level 1 Trainer Certificate to begin your affiliate application process. Start today and unlock early access to tools that make launching your gym more achievable. Start building your business plan, exploring marketing strategies, and connecting with mentorship.

Your Path to Affiliation

1. Submit Your Application Fee

This one-time fee unlocks essential tools and expert support to set your gym up for success, even before opening your doors:

• Affiliate Marketing Kit, business templates, and Owner Starter Kit: Plan with confidence and guide your strategy.

• CrossFit Affiliate Programming (CAP): Early programming preview to inform your gym’s programming strategy.

• Affiliate Partner Network: Save on essentials with discounts on gym equipment, software, and supplies.

• Field Rep: Local expert support early on for lease, insurance, and startup decisions.

• Operations Playbook: Build smart systems to structure your business effectively from day one.

2. Earning Your CrossFit Level 1 Trainer Credential

To open a CrossFit affiliate, you must first obtain your CrossFit Level 1 trainer (CF-L1) credential. This course is your foundation. It equips you with the core methodology, essential movement techniques, and coaching tools you’ll use every day. Holding a CF-L1 credential demonstrates your commitment to quality coaching and athlete safety. 

 

Most affiliates go on to pursue higher-level training, but holding a current CF-L1 is the minimum requirement to open your gym.

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3. Affiliate

Once approved, you’ll gain full access to the CrossFit name, tools, and global community, everything you need to launch and grow a successful affiliate.

Affiliate fees vary by country, ranging from $2,500 to $4,500 annually. Monthly, interest-free payment plans are now available to make getting started even more accessible.

 

Your Affiliate Benefits Include:

• Official rights to use the CrossFit name and brand

• Weekly programming from CAP, including coach notes and class plans

• Ongoing business support from your Regional Manager

• Access to the Affiliate Intranet with playbooks, updates, and resources

• Invitations to exclusive events, competitions, and meetups

• Discounts on gear, software, and partner services

• Mentorship and connection with a global network of affiliate owners

Submit Your Application Today

Kick Off Your Journey

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Your Questions, Answered

  • This is a one-time fee paid during the application process. It covers the administrative cost of reviewing your application, business plan, and affiliate readiness.

  • Once your gym is approved and launched, there is a recurring annual fee of $2,500–$4,500, depending on your location, with monthly, interest-free payment options. This ensures ongoing access to business tools, education, marketing resources, and support from CrossFit HQ.

  • You’ll receive access to our Affiliate Toolkit. Once you have obtained a Level 1 Certificate, you can then submit an application. Upon approval of your application and completion of the affiliation process, you’ll be officially listed on the Affiliate Map.

  • Yes, you can pay the application fee before getting your Level 1 Certificate. However, a Level 1 is required before you can submit an application.

  • The application fee is non-refundable. Make sure you’re ready to commit to the process before applying.

  • Support is delivered online through video sessions, downloadable resources, and direct affiliate mentorship. In-person support may be available at events or summits.

  • Yes. Many gym owners affiliate to benefit from the CrossFit name, systems, and community. The application process is the same.

  • Absolutely. CrossFit affiliates exist in over 150 countries. The application process is open globally.

  • No. Our resources are designed to help new entrepreneurs build and run a successful gym, even if it’s your first time owning a business.